My youngest daughter lives and breathes soccer. She is also a fanatic Seattle Sounders fan. For her 9th birthday she asked for and received the new 2012 “super cyan” Sounders jersey. This is the Sounders FC’s third uniform for the 2012 season. The trunk of the jersey is an aqua / blue-green color with lime-yellow accents running down the sides and on the collar. I’m not a big fan of this color scheme but my daughter really likes it.
According to the Sounders, the new jersey uses Adidas TECHFIT™ Powerweb technology to improve “core strength by applying optimal pressure to areas of the athlete’s body to increase blood flow.”
Really? If a jersey is tight fitting enough to alter blood flow, wouldn’t it be extremely uncomfortable to wear? I think the Sounders / Adidas marketing departments had a little too much fun with this campaign.